Q&A with Hermann Federico Giron Delery, General Manager of Seguros El Roble

Seguros El Roble, our Network Member in Guatemala, is the country’s largest insurance company and a market leader in Health, Life, Property, and Motor insurance. In this Q&A, Hermann Federico Giron Delery, General Manager of Seguros El Roble, shares insights into the company’s leadership in employee benefits, its regional strategy for multinational clients, its collaboration with Insurope, and the vision behind its recent rebranding initiative. 

Q: What distinguishes El Roble as the leading provider of employee benefits in Guatemala?

El Roble stands out as the premier choice for employee benefits thanks to the depth and versatility of our insurance solutions. Our comprehensive offerings include group life, medical, accidental death and dismemberment, and funeral benefit riders—each crafted to be modular and adaptable for organizations of all sizes, whether locally based or multinational. We pair these solutions with our robust financial reserves and a leading market share in both health and life insurance, ensuring reliability and long-term stability for employers and their teams.

Beyond our financial strength, El Roble is recognized for its exceptional medical provider network—the largest PPO network in Guatemala—and its commitment to simplicity and ease of service. Through digital platforms like RobleRed and our mobile app, employees can effortlessly access their coverage, manage claims, and receive round-the-clock medical assistance, from home doctor visits to ambulance services. With approximately 90% of medical claims settled directly with providers, we ensure a streamlined and hassle-free experience for insured members.

Innovation is at the heart of El Roble’s promise. Our investments in technology have led to telemedicine services, online claims and authorizations, and “ARI”—an AI-powered virtual assistant supporting clients with policy queries, appointments, payments, and roadside assistance. This dedication to digital transformation makes our employee benefits programs more accessible and efficient. Altogether, El Roble’s blend of financial strength, market leadership, flexible benefit design, a vast provider network, and advanced digital services positions us as the trusted partner for organizations seeking reliability, innovation, and outstanding service in Guatemala.

Q: Can you share more about your regional life and medical pooled solutions for multinationals in Central America?

El Roble offers tailored regional pooled life and medical solutions designed to meet the needs of multinationals operating across Central America and the Dominican Republic. As the largest insurer in Guatemala, we empower companies to centrally manage their benefits while customizing coverage for each country through locally adapted administration. These regional offerings provide multinationals with the freedom to deliver differentiated benefits, achieve consolidated risk management, and benefit from financial efficiencies—all within a single, streamlined pooled structure.
Our regional solutions are built on El Roble’s stable financial foundation, extensive experience, and the region’s most comprehensive medical network. With 90% of claims processed directly with providers, multinationals enjoy both administrative simplicity and consistently high service quality across borders.

Q: How does multinational pooling with Insurope complement your regional strategy?

The integration of multinational pooling with Insurope fits perfectly within El Roble’s regional strategy, enhancing our support for multinational clients across Central America. As an Insurope Network Member and Guatemala’s leading insurer, we offer poolable Group Life and Medical plans that seamlessly integrate into global pooling arrangements. This allows multinationals to maintain centralized financial oversight while delivering locally tailored benefits to their teams in each country.

Our collaboration with Insurope strengthens our value by merging El Roble’s local expertise, extensive medical provider network, and cutting-edge digital services with Insurope’s global pooling advantages, including risk diversification, comprehensive reporting, and potential financial returns. Together, we enable a consistent, strategic approach for multinational employers, while guaranteeing high-quality local service throughout the region.

Q: El Roble has recently undergone a Rebranding effort. What are the objectives and expected results of this change:

Seguros El Roble’s brand renewal marks an exciting new chapter in our journey—one that truly reflects the dynamic spirit of our organization, in terms of our relationships with our Clients and within our Company. We are embracing change not just to stay current, but to set a new standard for what an insurance partner can be. Our refreshed image is a testament to our commitment to evolve alongside our clients, providing a modern, approachable, and transparent insurance experience while always honoring the legacy and values that have shaped us.

Beyond our well-known strength and reliability, the new brand expresses our dedication to being more human and accessible. We want every client to feel genuinely supported by a partner who cares deeply about their well-being. This transformation represents our focus on innovation, trust, closeness, and humanity—principles that guide every interaction and service we offer.

With this rebranding, we proudly reaffirm our promise to be a company that stands beside those who trust us, always striving to deliver exceptional value and support. We are excited to present this new image as a symbol of our ongoing commitment to fostering meaningful relationships and leading with integrity.