Celebrating a New Chapter in Switzerland

We are delighted to congratulate our long-standing Network Member in Switzerland, Baloise, on the successful completion of its merger with Helvetia Holding Ltd. The two groups officially came together to form Helvetia Baloise Holding Ltd, marking an exciting new chapter for two of Europe’s most respected insurance organizations.

Baloise has been part of the Insurope Network for nearly 60 years, making them one of our longest-standing Network Members. Over decades of collaboration, they have consistently demonstrated what it means to combine local expertise with global reach, all while keeping clients at the center of everything they do.

Taking on a new brand identity as Helvetia

Alongside the merger, Helvetia Baloise has announced a new, unified brand identity that brings together the Helvetia wordmark with Baloise’s modern pictorial mark, colors, and font. The new brand will be rolled out gradually across markets from 2026, starting in Switzerland and Germany later this year. It reflects a thoughtful balance of heritage and innovation, rooted in strong local brands while building a shared, forward-looking identity across eight international markets.

As Switzerland’s largest multi-line insurer and one of the ten leading listed insurance providers in Europe, Helvetia is well positioned to continue combining what works with what’s next. That philosophy resonates deeply with us at Insurope. Strong networks are built on continuity, trust, and the courage to evolve.

To our friends and partners at Helvetia: congratulations on this milestone. We are proud to have shared nearly six decades of collaboration with you and look forward to what the next chapter brings.